The situation in which business organizations find themselves is shaped by changes and risks deriving from a variety of factors. Traditional economic concepts are of limited use when it comes to confronting the resultant demands. What is required are new strategies for dealing with change, uncertainties and risks, where openness toward innovation and the learning processes that accompany this play an outstanding role. The editors seek to present the communicative aspects of business and corporate communication under conditions of change, uncertainty and risks and to analyse them from an interdisciplinary perspective.
Springer VS 2014, 316 pages. Softcover. ISBN 978-3-658-00218-3. € 39,99