Due to the constant process of adaptation, globalisation and alteration in business life, business communication is also marked by ongoing change.
The present volume presents selected papers from the 2nd Interdisciplinary Symposium of European Cultures in Business and Corporate Communication, which was held in August 2002 at the Aarhus School of Business in Denmark. The authors deal with different aspects and forms of developments in business communication. They present analyses, methods and perspectives that contribute to the scrutinisation, enlightenment and explanation of these changes. The topics range from advertising and public relations, corporate communication in the media, corporate culture and corporate identity to the need for foreign languages and language policies.
Deutscher Universitäts-Verlag 2002. 206 pages. With 11 graphs & 3 tables. ISBN: 3824445379, € 79,95