Crijns, Rogier / Janich, Nina (Eds.): Interne Kommunikation von Unternehmen. Psychologische, kommunikationswissenschaftliche und kulturvergleichende Studien.

The authors are dealing with different aspects of internal corporate communication from an interdisciplinary perspective. Numerous case studies link theory and practice. Tophics include:

  • Corporate culture, corporate presentation and credibility.
  • Knowledge management and human resources development.
  • The role of communication in conflicts as insourcing/outsourcing and mergers.
  • Internal corporate communication within the contstraints of globalisation

Deutscher Universitäts-Verlag 2005. 266 pages. With 21 graphs & 13 tables. ISBN: 3824445387, € 67,99

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