In which way is corporate identity reflected in corporate language? Is it possible to refer to a company’s identity through textual style, and in which way can style be used to contribute to profiling a singular corporation in a unique way? How can its effect on e.g. corporate design be analysed? According to these main questions this dissertation examines the interrelationship between (language) style and corporate identity from a linguistic perspective. Furthermore tools for this kind of analysis are developed that can satisfy the complexity of style and identity.
Springer VS 2012. 272 pages. With 16 graphs & 8 tables, softcover, ISBN: 978-3-531-18265-0, € 46,99