Frankfurt 2017 - Communication and Digitization

17th interdisciplinary conference of the research network European Cultures in Business and Corporate Communication (EUKO) from 19th – 21st October 2017 at the FOM University of Applied Sciences for Economics and Management, study center Frankfurt/Main.

The seventeenth interdisciplinary conference of the pan-European research network EUKO will take place in Frankfurt/Main in 2017 under the motto „Communication and Digitization“. The symposium aims to bring together researchers and practitioners from different disciplines to explore a range of common topics. The papers can be submitted either in German or in English.

For further detailed information please check the Call for Papers as well as the Conference Webpage.


Topic: Communication and digitization

The concept of digitalization, often referred to as the digital revolution, is the autonomization, flexibilization and individualization of existing (business) processes resulting from digital technologies and innovative business models. Over the years, this development has led to trends such as big data or cloud computing, an enormous increase in the use of so-called „mobile devices“, as well as the emergence of intelligent, autonomously controlled processes.

In the field of increasingly digitalized communication, the number of channels and platforms is continuously growing. WhatsApp, Facebook, YouTube, Twitter, Instagram, Snapchat, commercial blogs – to name but a few external channels – compete for the attention of different target groups. Add to these the digital channels of the companies themselves – corporate blogs, wikis, digital press rooms, online forums or traditional e-mails – and there seem to be virtually no limits to the possibilities to communicate digitally. How does corporate and marketing communication deal with this complexity? Which channels, used where, when and how, are the most effective, where can which target groups best be reached and what technical possibilities are there to produce and distribute content – these can and will be the topics of the conference.

The conference is based on a broad definition of the two terms „communication“ and „digitization“. We particularly welcome papers with new approaches and studies that link both topics. We would like to emphasize that papers from all fields of science – communication studies, economics, computer science, psychology, engineering, law, etc. – are welcome, both in the field of basic research and applied research.

Examples of interesting topics could be developments and findings in the following areas:

  • Digitization as the subject of communication
  • How digitization has changed communication
  • How communication can reduce reactance toward digital communication
  • Legal aspects of digital communication
  • New business models and digital transformation of corporate communication
  • The potential of digital technologies for marketing and business communication
  • Digital media in internal and external company communication
  • User requirements for digital media
  • Changed media consumption due to the digital transformation of the media
  • etc.


Call for Papers

If you are interested in holding a lecture, please submit an abstract with a maximum of 2,500 characters including spaces as a Word document (* .doc) in German or English by e-mail with the subject „EUKO 2017“ to the conference management. The abstracts will be handed out to all conference participants in an abstract volume at the beginning of the conference.

Please use only the format provided by us.

The conference presentations are scheduled to last 30 minutes (including discussion). Following the tradition of previous conferences, presentations will be held in German and English. As experience has shown, it is very likely that most of the presentations will be held in German.



By 31st July 2017: Submission of abstracts

By 31st August 2017: Confirmation of acceptance or rejection by the conference management

Mid-September: The conference management will publish information on the conference program

By 20th Sept. 2017: Participants register (with or without a presentation)


Conference venue and contact

FOM Hochschule für Oekonomie & Management gemeinnützige Gesellschaft mbH

Hochschulzentrum Frankfurt am Main

Franklinstraße 52 | 60486 Frankfurt am Main


Conference chairman

Prof. Dr. Marcus Stumpf

Professor for Business Administration, with a focus on marketing and brand management



Conference fee

The conference fee of € 95.00 is obligatory for all participants. It includes attendance at all the presentations, the conference papers (abstract volume) and the catering at the event. In addition, we offer a supporting program including the option of dinners at restaurants etc. at the participants’ own expense.



To register, please use the form provided by us.


Hotel accommodation

Information on hotel accommodation can be found in the Call for Papers.

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