The symposium understands diversity in a broad sense and especially welcomes presentations or workshops from one or more of the following thematic areas:
Thematic Area I: Customers as Stakeholder e.g.
- integrated communications.
- advertising, sponsoring, public relations, communication and personal selling, communication and trade fairs, communication and the internet, multi-media,mobile marketing.
- communication for specific sectors (B2B, B2C, services, trade).
- communication and target groups »Stakeholder Oriented Communication«.
- methods in verbal and non-verbal communication, e.g. communication by product design, product packaging, potentials (e.g. rooms, clothes of the employees).
- technical solutions to optimize the communication (e.g. IT systems, CRM systems).
- organization of the communication, e.g. customer clubs, communitymanagement.
- communication in spezial times, e.g. customer complaints, customer recruitment, customer retention, customer recovery.
- communication of marketing instruments, e.g. communication of prices, communication and branding, communication of quality.
- information base of communication, e.g. specific tools of market research and theories of consumer behavior.
- sectoral communications (e.g. specifics of communication for the wood industry, the service industry, non-profit organizations, the health-care sector).
- communication in international companies.
- law and communication.
Thematic Area II: Stakeholder employee e.g.
- communication and leadership.
- communication between colleagues in and between departments and teams.
- communication process in enterprises.
- appraisal interview.
- communication at special events, e.g. communication at the job application, acclimation, routine phase, conflicts, separation.
- particularities in the communication of co-workers in international enterprises.
- methods of verbal and non-verbal communication of employees, e.g. new technical solutions to optimize the exchange of information in and between departments.
- organising the communication of employees, e.g. organisation and procedure of meetings, relevant aspects of communication in the design of offices and lounges.
- Legal aspects of employee communication.
Thematic Area III: Stakeholder Business Networks e.g.
- communication with the supplier, with processing companies and business rivals.
- distinctiveness and approach towards communication in free networks.
- methods of verbal and non verbal communication in networks, e.g. new technical solutions for information exchange optimisation between network partners.
- organisation of communication in networks, e.g. organisation and the process of information exchange.
- external presentation of networks.
- different aspects of network communication.
Thematic Area IV: Investors / Capital Markets e.g.
- communication with shareholders and proprietors.
- communication with banks (credit relations management, the role of communication in the rating process etc.) »Stakeholder Oriented Communication«.
- communication with investors, financial analysts, the press (equity story, communication of financial statements, ad-hoc disclosures etc.).
- communication with investors and financial institutions in special situations, e.g. initial public offering, emission of securities, insolvency, mergers & acquisitions.
- cross-cultural differences concerning the communication with investors and financial markets.
- management of expectations regarding financial communication.
- changes in communication with investors and financial institutions due to Basle II.
Thematic Area V: The Public as Stakeholder e.g.
- Communication from a macro-economic point of view.
- Communication from a micro-economic point of view.
- Communication of public organizations.
- Communication and business ethics.
- Communication of social organizations.
Thematic Area VI: Other Stakeholder e.g.
- Communication of social organizations.