Biography:

Studied business administration at the University of Münster, specializing in marketing as well as distribution and trade; researcher and adviser working with Prof. Dr. Manfred Bruhn, chair of marketing and business management at the Centre of Economics (WWZ), University of Basel; dissertation: »Implementing Integrated Communication«; head of marketing communication planning and Swissair/SWISS advertising; since May 2002 at the University for Applied Economics (HSW) Luzern.

 

Main research areas:

Coming soon.

 

Contact:

Institut für Kommunikation und Marketing (IKM)
Institut für Kommunikation und Marketing
Hochschule Luzern - Wirtschaft
Zentralstrasse 9
Postfach 2940
CH-6002 Luzern
E-Mail: michael.boenigk@hslu.ch
Telefon: +41.(0)228.99-55