Turku / Åbo: European Cultures in Business and Corporate Communication

The first interdisciplinary symposium of the network took place in 2001 in Åbo/Turku, Finland, at the Åbo Akademi University.

Participants came from European countries such as Germany, the Netherlands, Denmark, Finland, France, and Slovakia. The symposium dealt with intercultural communication, intercultural psychology, cultural theory, corporate culture and internal communication, external communication in both business-to-business and other marketing areas, such as advertising and public relations within European cultures. In addition, linguistic and text-theoretical aspects of business communication in general and LSP theory in particular were discussed.